You know what they say, if there’s a bandwagon, get on early! Social media changed the game for independent music, and now we can connect directly with our audience. There is no need to rely on record deals to make it big. It’s the age of Independence and it’s time to Make A Music Video!
For those of us who can spot trends and learn to become creative with promotions there are opportunities to expand our reach and grow our base.
Remember when Music Videos were out of reach? They used to be too expensive, undoable for those without a hefty budget. But those days are behind us, and everything is at our fingertips now. So, that leads us to the question of the hour:
Why should you make a music video?
A professional video is is a potential calling card to introduce your music to potential listeners as well as engage those whom are already patrons. A music video allows you the ability to extend the promotional campaign of current single as well as expand upon the songs intentions artistically with a visual component
The benefits go far beyond that. With so much effort into everything you do, you can’t afford missing the opportunity. And, in order to help you drive it home we’ve composed a list of 7 reasons as a jumping off point for this guide:
7 Reasons To Make A Music Video
- Making music videos is the current trend
- Music videos are DIY friendly, and cost effective
- Making music videos is a fun creative exercise
- A video can help you to better control the perception of a song.
- A Music Video is a great promotional vehicle to expand your reach
- Building a collection of content is key because “Content is King”
- Making a music videos is cooler than a lot of other things.
The Current Trend
In today’s digital age, the power to shoot and edit videos has become more accessible than ever before. With countless online platforms available for sharing content, it’s no wonder that many artists are seizing these opportunities. In fact most all are creating and promoting music videos, to better help them connect with audiences worldwide.
The surge in content production is a direct result of the improved access to tools and distribution. Independent artists are taking charge by releasing their own records and more. In some cases, they are even creating their own boutique record labels. If that sounds interesting to you. Read more about starting your own label here. Check it out!
So what are the different kind of music videos you could make? That’s a great question. If you need a hand listing a few, don’t worry. We’ve all ready done the heavy lifting, I’ve attached a link to a recent article about all of the various types you could create. Enjoy the read!
Double Threat
It’s becoming increasingly common to see your favorite independent artists not only releasing their music independently but also producing captivating music videos to complement their artistry. Some of them even do the entire project alone. If you are that same sort of person that is interested in doing the entire shoot by yourself, we’ve gathered together the best comprehensive resource for doing just that. It’s linked here; Read and bookmark!
Joining in on this new normal is the logical choice.
Now, with so many artists consistently producing great content including music videos, standing out requires going above and beyond. Regularly releasing high-quality music videos has become somewhat of a new norm for those striving to make a lasting impression.
In a world where visual storytelling matters, music videos are a powerful tool. They allow artists to engage, captivate, and leave a lasting impact on their audience.
Promotional Vehicle
The good thing about having to put in extra work to stay competetive is that it won’t be in vain. Music videos serve as one of the best promotional tools for music, aside from single releases.
Take YouTube, for instance. As the second-largest search engine on the internet, it exclusively deals with visual media. Posting regular vlogs and music videos to promote your project ensures that you don’t miss out on reaching the massive audience that YouTube provides.
A music video can serve multiple purposes. On one hand, it reinforces songs for existing fans and provides a second listen. On the other hand, it acts as a complete introduction to an unsuspecting new listener. With its visual spectacle, a music video becomes a great way to call your listeners to action and extend opportunities for engagement. When you do go about to make your video, there are a lot of things you can’t forget, We recently posted a Music Video Checklist for artists attempting to shoot their own MV. Here is the link, Have a read!
Expanding Network
When you have a new music video, you can send it to blogs and request featuring. As your reputation grows, you’ll develop relationships with bloggers, further expanding your reach. Being featured in an article helps you connect with people who follow these blogs and may have never been exposed to your music otherwise.
Everything you build and produce, especially music videos, becomes a wonderful justification for promoting your music. So, when deliberating whether to put in the effort or not, keep in mind the significant impact music videos can have on growing your audience and connecting with fans.
Everything you build and produce and especially music videos are wonderful reasons that justify you promoting your music. Keep that in mind when you are deliberating whether to effort yourself or not.
Creative Exercise
Creativity knows no bounds, and for those who are innately creative, music videos open doors to multiple new mediums to experiment in. The world of music video production offers a thrilling adventure with two exciting takeaways worth exploring.
Impactful Expression
Music videos are an incredibly impactful means of expression. They extend an artist’s artistic horizons beyond their primary artistry, allowing them to explore a captivating visual form of communication. It’s like a whole new realm of creativity! Within this dynamic medium, the possibilities are boundless. They enable the conveyance of emotions, stories, and artistic visions in ways that words alone simply can’t match. It’s like adding an all new dimension to your music!
When you start diving into music video production, you’re opening up a whole new world for yourself as an artist. Mixing music with striking visuals creates an unforgettable blend that sticks with your audience. A well-crafted music video can boost your reach, attract new fans, and strengthen connections with your existing ones.
If your not sure what you need to get started, We’ve included a link to a guide about what gear is essential to getting started. Enjoy it!
Realize Vision
The process of creating music videos is a rewarding and inspiring journey. It allows you to bring your artistic vision to life through visuals, opening up a world of possibilities. It’s a chance to grow, experiment, and discover new aspects of your artistry.
Moreover, engaging in various creative endeavors, like writing songs, producing music, and creating videos, fuels your passion and sparks your creativity. Each artistic pursuit feeds into the other, creating a harmonious flow of inspiration.
Exploration
While staying consistent in your chosen lane is commendable, exploring intellectual diversions, such as music video production, offers a refreshing break. Embracing this captivating challenge can recharge your creative batteries and infuse your work with fresh energy.
So, if you have the time and opportunity, take that first step into music video production. Trust your creative instincts to guide you and as your music and visual interpretations blend.
Control Perception
At the heart of songwriting lies creative expression and the ability to convey thoughts, emotions, ideas, or stories. Every song’s ideation is influenced by various factors. The common denominator though is that all of these variables are deeply meaningful to the songwriter.
However, songwriting as a medium has a primary parameter: time. With only a few minutes to articulate their ideas, songwriters are faced with a challenge. How do they disseminate everything they want to within this limiting boundary?
Sometimes, songwriters intentionally leave their songs a bit ambiguous, leaving the meaning open to interpretation by the listeners. However, more often, they have specific messages they want to convey.
A Visual Component
Adding a visual component to a song is like unlocking an extended capacity to express intention. Making videos, especially with creative control, equips the songwriter to precisely communicate their message to their audience.
In moments when songwriters feel deeply connected to their songs, they may wish to share their own stories. This may be done for catharsis or to connect with others going through similar experiences.
Making a music video is like upgrading from an 8-pack of crayons to a box of 64. It empowers songwriters to express their message with incredible nuance, ensuring it is more precisely interpreted by their audience. Through visuals and creative control, they can captivate their listeners and communicate in a more impactful and exacting way.
Content Is King
In the ever-evolving world of music and music technology, grabbing and maintaining your audience’s attention is a top priority. To achieve this, establishing a regular posting routine is vital. Diversify your content to keep your followers engaged and eager for more. However, one content type reigns supreme in this endeavor: music videos.
The beauty of music videos lies in their versatility. They are not limited to just showcasing your songs; instead, they become a gateway to boundless creativity and audience connection. Besides the main video release, you have a treasure trove of opportunities to interact with your fans.
Supplemental content
Share behind-the-scenes glimpses from video shoots, giving them an exclusive peek into the making of your visual masterpiece. Post captivating photos that capture the essence of your artistry and the camaraderie among the team. Keeping your followers updated with progress and teasers of upcoming videos adds an air of excitement to the mix.
Beyond the music videos themselves, explore producing other supplemental content to keep your audience hooked. Consider crafting mesmerizing lyric videos that allow listeners to delve deeper into the meaning of your songs. If you are ready to add lyric videos into the rotation, We have a recent article to help. Have a read!
Consistent Engagement
By consistently engaging your audience, your music videos become more than just promotional tools. They evolve into a genuine medium for connection and dialogue. Embrace the opportunity to establish an authentic relationship with your fans, as this connection will sustain you.
Documenting live shows, songwriting sessions, and recording moments offers a window into your life as an artist. By sharing these tidbits, you not only keep your audience updated but also interested. So, do your best to create a compelling narrative throughout all of your posts. With every new music video you create, you’ll have yet another chance to captivate and engage your audience. Do your best to make each release a remarkable experience for your fans.
If you are interested in learning more about howRead more about releasing your music videos effectively here!
In Close
Creating music is a wonderful way to spend your time, and I might be biased, but many would agree. The true joy lies in seeing how your creations impact others who experience them. I’m sure you can relate to that feeling.
For me, when I share a new song I’ve written and see someone nodding their head along to the beat, it fulfills my instinct to write. That moment of connection confirms what I had hoped to achieve, and it completes the circle of creativity.
Before you get ahead of yourself with posting your new video; have a look at our guide about all things you should prepare in advance of posting your music. It’s all yours!
Pathways Of Connectivity
To build your audience and do this professionally, you need to create multiple pathways of connectivity with people. It’s not just about making music; it’s developing your capacity to build your networks, We discussed this at lengths in the comprehensive guide we’ve linked here about the people skills that independent artists need to cultivate. Book mark and Read!
Investing time in producing engaging content allows you to reach and connect with your audience. Posting a new music video teaser or update works in your favor, creating additional exposure for your music. While a music video is just one part of your online presence, it can become the central piece of your regular posting schedule, providing structure to your content strategy.
Frequency Is Key
Posting frequently is key. Not everyone may view everything you share, but the increased frequency demonstrates your commitment and effort as an artist. Consistency in sharing your work shows your audience that you take your craft seriously. You might even decide to create a music video for every song. It might not be a bad Idea. If you are interested in considering that further, I’ve added a link to a great resource about doing just that. Give it a read!
So, embrace the joy of making music, and let your creativity flow. Build meaningful connections with your audience through various content, and watch your music touch the hearts of many. With dedication and passion, you’ll make your mark in the music world. Keep creating and sharing your art with the world. Your journey has just begun, and there are endless possibilities ahead.
Best of luck in your efforts.